![]() ![]() Today, the lean startup’s popularity has grown outside of its Silicon Valley birthplace and has spread throughout the world, in large part due to the success of Ries' bestselling book, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. ![]() ![]() Originally developed in 2008 by Eric Ries with high-tech companies in mind, the lean startup philosophy has since been expanded to apply to any individual, team, or company looking to introduce new products or services into the market. Ries' overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customer s, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. Based on his previous experience working in several US startups, Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls "validated learning". Its a methodology for creating businesses that focuses you on. The Lean Startup is a new approach being adopted across the globe, changing the way compa. "Lean Startup" is a methodology for developing businesses and products first proposed in 2011 by Eric Ries. The Lean Startup by Eric Ries is considered a bible in the tech entrepreneurship community. But many of those failures are preventable. ![]()
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